Alumni engagement & community event coverage
Overview
Homecoming is a multi-day university celebration bringing together alumni, students, and the broader Mason community. This project focused on capturing and amplifying the event experience through real-time social media coverage, highlighting alumni engagement, campus events, and community energy.
My Role
Led the social media strategy and execution for Homecoming, overseeing planning, content development, and real-time coverage across events.
1Oversaw on-site content execution
2Highlighted alumni engagement
3Drove real-time engagement
4Analyzed Preformance Metrics
Content and Execution
01
Multi-Event Coverage
Captured content across multiple Homecoming events, including alumni gatherings and campus activities.
02
Alumni-Focused Content
Highlighted alumni presence and participation to reflect community engagement.
03
Real-Time Publishing
Posted content throughout events to maintain visibility and keep audiences engaged.
04
Platform Alignment
Tailored content for Instagram and LinkedIn audiences.
05
Event Recap
Developed recap content highlighting key moments and overall event experience.
Results
Increased visibility and engagement by capturing real-time event moments and highlighting alumni participation, reinforcing connection and community throughout Homecoming.
Analytics and Insights
- Alumni-focused content generated the highest engagement
- Real-time, in-the-moment content outperformed staged visuals
- Community-driven storytelling increased interaction
- Consistent posting across events sustained engagement
Featured Assets
