Impact storytelling & donor engagement
Overview
The Scholarship Spotlight series highlights the real impact of philanthropy by sharing stories of students supported through donor-funded scholarships. This initiative focused on translating impact into engaging, audience-centered content that reinforces the value of giving and strengthens connection to the university mission.
My Role
Led the development and execution of a storytelling-driven content series focused on scholarship impact and donor engagement.
1Developed content strategy
2Collaborated to source stories
3Ensured message alignment
4Analyzed performance metrics
Content and Execution
01
Video-Based Storytelling
Produced content centered on student experiences using long-form video to highlight scholarship impact.
02
Series Development
Built and maintained a recurring video series to reinforce consistent messaging over time.
03
Video Publishing
Prepared and published video content on YouTube to support accessibility, consistency, and audience viewing.
04
Messaging Alignment
Ensured all video content aligned with university and advancement messaging.
05
Analytics Performance
Analyzed video performance to understand audience engagement and inform future content direction.
Results
Increased engagement and strengthened audience connection by translating scholarship impact into video storytelling, reinforcing the value of giving and highlighting real student outcomes.
Analytics and Insights
- Story-driven video content generated stronger engagement than standard posts
- Consistent series format improved recognition and audience retention
- Impact-focused messaging resonated with donor and alumni audiences
- Clear, concise storytelling improved viewer engagement