Real-time event coverage & fan engagement
Overview
The Atlantic 10 Tournament is a high-energy, multi-day collegiate athletics event bringing together teams, alumni, and fans. This project focused on capturing and amplifying George Mason’s presence through real-time social media coverage, highlighting game-day moments, fan engagement, and community energy across platforms.
My Role
Led social media execution during the A-10 Tournament, focusing on real-time content, audience engagement, and event visibility.
1Oversaw on-site content execution
2Highlighted game-day experiences
3Drove real-time engagement
4Analyzed performance metrics
Content and Execution
01
Game-Day Coverage
Captured key gameplay moments, crowd energy, and in-game highlights.
02
Fan & Alumni Features
Showcased fans and alumni to highlight community presence and increase relatability.
03
Real-Time Publishing
Delivered live updates throughout games to maintain visibility and momentum.
04
Platform Alignment
Tailored content for Instagram and LinkedIn audiences.
05
Post-Event Recap
Developed recap content highlighting key moments and overall event energy.
Results
Increased visibility and engagement through real-time coverage, using in-the-moment content to highlight fan and alumni participation, amplify game-day energy, and sustain visibility throughout the tournament.
Analytics and Insights
- Real-time game-day content generated the highest engagement
- Fan-focused and crowd-driven content outperformed static visuals
- Emotion-driven moments increased shares and interaction
- Consistent posting throughout games sustained audience attention
Featured Assets
