Innovation & thought leadership event
Overview
spaceNEXT is a multi-day event focused on the future of the space economy, bringing together leaders across academia, industry, and government. As the Lead Academic Partner, George Mason University played a central role in highlighting innovation, research, and workforce development.
This project focused on capturing and amplifying George Mason’s presence through strategic social media content that showcased leadership, partnerships, and key moments from the event.
My Role
Led social media content execution for spaceNEXT, supporting real-time coverage and post-event storytelling across platforms.
1Led On-site content production
2Highlighted speakers & key moments
3Ensured message alignment
4Analyzed performance metrics
Content and Execution
01
Event Coverage
Captured key moments, sessions, and interactions to document the event experience.
02
Leadership Highlights
Featured speakers and leadership moments to reinforce Mason’s role in innovation.
03
Real-Time Publishing
Delivered timely posts throughout the event to maintain visibility and momentum.
04
Platform Alignment
Tailored content for LinkedIn and Instagram audiences
05
Post-Event Recap
Developed recap content to extend visibility and highlight key outcomes.
Results
Enhanced George Mason’s positioning as a leader in the space and innovation ecosystem through strategic, real-time event coverage.
Analytics and Insights
- Increased visibility through consistent event content
- Amplified leadership presence through speaker highlights
- Reinforced partnerships across industry and academia
- Sustained audience engagement throughout the event
Featured Assets
