Recurring content strategy & impact storytelling
Overview
Philanthropy Friday is a recurring content series designed to highlight the impact of giving and reinforce a culture of philanthropy within the George Mason community. This project focused on developing and maintaining a consistent storytelling approach that translates donor impact into engaging, audience-centered content.
My Role
Led the strategy and execution of a recurring content series focused on donor impact and audience engagement.
1Developed content strategy
2Created a consistent content calendar
3Collaborated to align messaging
4Analyzed performance metrics
Content and Execution
01
Series Development
Built a structured, recurring content series to reinforce consistent messaging over time.
02
Impact Storytelling
Developed content highlighting donor impact and philanthropic outcomes.
03
Content Consistency
Maintained a regular posting cadence to build audience recognition and engagement.
04
Platform Alignment
Tailored content for Instagram and LinkedIn audiences.
05
Performance Analysis
Analyzed engagement trends to refine content and improve performance.
Results
Increased engagement and strengthened audience connection by maintaining a consistent content series focused on donor impact and the value of giving.
Analytics and Insights
- Consistent posting improved audience recognition and engagement
- Impact-driven content performed strongest across platforms
- Clear, concise messaging increased interaction
- Series-based content sustained long-term engagement